Mass+Wild
Graphic direction for an alternative streetwear label
This streetwear brand design project for MassWild created a bold visual direction for an alternative clothing label. The collaboration included T-shirt graphics, the brand’s annual catalogue, business cards and promotional posters. The visual language drew from punk references, street culture and independent youth style. As a result, the brand gained a graphic tone that could work across wearable pieces, printed material and promotional communication.
T-shirt graphics · Streetwear design · Catalogue design · Art direction · Poster design · Brand cards · Promotional material
T-shirt Graphics & Brand Attitude
The T-shirt graphics became the main voice of the brand. Each design needed to feel direct, wearable and visually sharp. The direction drew from punk, alternative fashion and street culture. Strong contrasts, bold symbols and short messages gave the pieces an immediate character. In this way, the clothes worked both as fashion items and as small graphic statements.
Annual Catalogue / Lookbook
The annual catalogue gave the collection a more complete editorial frame. Product images, graphics and short messages were organised into a sequence with the rhythm of a small lookbook. The layout used contrast, white space and a rough visual pace. At the same time, it kept the clothes clear and easy to browse.
Posters & Campaign Communication
The posters brought the clothing line into a more public visual space. They avoided a polished fashion-campaign tone and used a rougher, more immediate style instead. The layouts referenced gig posters, flyers and independent street promotion. This helped MassWild speak to its audience in a direct and graphic way.
Brand Cards & Promotional Touchpoints
The printed cards and promotional details added smaller points of contact with the audience. They were simple, tactile and aligned with the brand’s alternative tone. Together, these pieces gave the clothing line a more finished presence. They connected product, packaging and communication through the same graphic attitude.
Outcome
The project gave MassWild a stronger visual presence across clothing graphics and printed communication. From T-shirts and catalogue layouts to posters and brand cards, the work created a compact graphic world around the label’s punk-inspired attitude. The result was a streetwear brand design system that helped MassWild feel more recognisable, expressive and connected to its audience.
Alternative streetwear · T-shirt graphics · Catalogue design · Poster design · Brand cards · Promotional material · Punk-inspired visual language