Branded Athinaiki B2C logistics truck showing a blue route-based logistics branding system.

Athinaiki Logistics & Transport Services

Creating a visual system for urban delivery services

This logistics branding project for Athinaiki B2C created a clear identity for a service built on reliability, speed and trust. The direction drew from routes, parcels and urban movement, turning the delivery path into a recognisable graphic device. Combined with a strong blue palette, practical typography and direct service messaging, the brand could work across vehicles, digital touchpoints, uniforms, packaging, signage and everyday customer-facing materials.

Brand identity · Logistics branding · Vehicle graphics · Campaign messaging · Digital design · Packaging · Signage · Uniforms

athb2c hero banner.

Designing a route-based identity system

The graphic language grew out of the idea of movement: routes, connections, stops and deliveries translated into a flexible line motif. This visual device gave the brand a distinctive signature while also reflecting the everyday logic of logistics. Paired with a compact wordmark, a clear type system and a confident blue palette, the identity could move easily between corporate communication and high-visibility operational use.

The athb2c logo is displayed on the main warehouse adjacent to the company’s headquarters.
Athinaiki B2C logistics branding system with logo, typography and blue route graphic language.
Athinaiki B2C logistics branding system with logo, typography and blue route graphic language.
athb2c always finds the best route to deliver
Poster in blue and black with a prominent line of black and white stripes, illustrating the athb2c key graphic system.

Turning vehicles into moving brand assets

For a logistics company, the fleet is one of the most visible parts of the brand. The vehicle graphics were designed to make Athinaiki B2C instantly recognisable on the road, using the route motif as a dynamic layer across trucks and delivery vehicles. The result gives each vehicle a strong operational presence, while reinforcing the ideas of movement, coverage and reliability in everyday urban environments.

Vehicle graphics for Athinaiki B2C logistics branding applied across trucks and delivery vans.
A parked city truck positioned in front of a building, highlighting its role in urban transportation.
A white delivery van marked with "s2," indicating its classification within the athb2c city truck category 2

Framing logistics around trust and timing

The campaign messaging gave the brand a more human and service-driven voice. Instead of focusing only on speed, the communication framed delivery as a matter of trust: parcels arriving on time, routes running smoothly and customers knowing what to expect. Digital screens, social assets and advertising formats used short statements with direct imagery, making the service feel dependable, efficient and easy to understand.

Large billboard advertisement for athb2c, featuring eye-catching graphics and text highlighting the company's services.
athb2c social media

Designing the everyday points of delivery

The brand also needed to appear in the small but highly visible moments where customers interact with the service. Packaging, labels, office signs and delivery materials were treated as part of the same journey, turning practical items into recognisable brand touchpoints. This gave the identity a more complete operational presence, from the parcel itself to the spaces and tools that support each delivery.

Athinaiki B2C logistics branding applied to parcel packaging and delivery materials.
A crane lifts a shipping container featuring a blue logo, showcasing logistics operations at a shipping facility.
Two blue lanyards with the athb2c logo, intended for holding ID cards at the conference.
A collection of five athb2c box labels
athb2c_office-signage.

Creating a recognisable service presence

Uniforms brought the identity into the daily rhythm of the delivery team. The goal was to make staff easily identifiable while keeping the look simple, practical and aligned with the company’s operational character. Applied across T-shirts, jackets and workwear, the branding helped connect the people behind the service with the same sense of reliability already visible on vehicles, parcels and customer-facing materials.

athb2c workers branded jacket and safety helmet.
Branded uniforms for Athinaiki B2C logistics service with blue identity and route motif.

Organising business communication with clarity

The corporate materials gave Athinaiki B2C a more structured and professional voice in its day-to-day communication. Business cards, letterheads, envelopes and internal documents used the blue identity in a quieter, more disciplined way, creating a clear link between external visibility and administrative use. These pieces helped the brand feel consistent not only on the road, but also in correspondence, client contact and internal operations.

A stack of three business cards featuring the word "athb" prominently displayed on each card.
athb2c branded tape rolls.

A logistics brand built around trust, movement and everyday use

The project gave Athinaiki B2C a clear and dependable identity for a service built on timing, movement and reliability. From fleet graphics and campaign messaging to parcels, signage, uniforms and business materials, the brand became visible across the full delivery journey. The route-based visual language helped connect each touchpoint to the same promise: a logistics service that feels organised, recognisable and trustworthy at every step.

Brand identity · Vehicle graphics · Logistics communication · Campaign messaging · Packaging · Signage · Uniforms · Stationery