LH Logismiki Conference screen design.

LH Logismiki

A structured approach to engineering software branding

This engineering software branding project for LH Logismiki created a clearer and more contemporary identity for a company operating at the intersection of engineering, software and technical expertise. The brand system was designed to bring structure to its corporate presence, product communication and digital tools, while creating a stronger visual connection between LH Logismiki and its specialised software solutions, FESPA and TEKTON. Built around a restrained colour palette, technical typography and precise graphic elements, the identity helped translate complex engineering services into a more organised and recognisable brand experience.

Brand identity · B2B branding · Software communication · Digital design · UI design · Product literature · Presentation design · Packaging

LH Logismiki engineering software branding applied to corporate signage with a technical visual identity.

Engineering a precise visual language for a technical brand

The identity was shaped to feel structured, reliable and technically fluent. A muted green-blue palette gave the brand a calm but distinctive presence, while the typography and layout system introduced a more disciplined way of organising information. Instead of relying on decorative elements, the visual language used clarity, proportion and technical restraint to reflect the company’s engineering background and make the brand easier to recognise across corporate and product-led communication.

Stack of thick LH Logismiki Business Cards with letterpress on the front side.
LH Logismiki Letterhead and DL envelope.
Individual displaying a dark green manual titled "LH Logismiki Synthesis" with a protective folder cover.

Connecting specialised software products under one brand system

FESPA and TEKTON needed to retain their own product character while still feeling connected to LH Logismiki. The design system introduced a clearer visual relationship between the parent brand and its software solutions, using colour, layout and typography to separate product categories without fragmenting the overall identity. This helped each product communicate its own purpose while remaining part of a broader engineering software ecosystem.

tekton logo and branding
LH Logismiki Tekton Billboard Downtown Athens.
LH Logismiki Fespa Billboard Downtown Athens.
LH Logismiki Tekton Manual Brochure
LH Logismiki Fespa Manual Brochure

Bringing engineering software into a clearer digital environment

The digital touchpoints focused on making complex technical information easier to navigate. Website layouts, mobile screens and interface elements used the new identity in a more functional way, supporting product discovery, service communication and everyday user interaction. The aim was to create a digital presence that felt professional and technically credible, while allowing engineers, clients and partners to access information with less friction.

LH Logismiki mobile application UX design.
The image shows a laptop displaying a website with the title "transform your engineering". The website is for a company called Logismiki, which offers structural analysis and design software.
LH Logismiki design assets for Social Media.

Framing technical expertise for sales and presentation contexts

Beyond the core identity, the brand needed to work in situations where the company presented its expertise to clients, partners and professional audiences. Presentation screens, event graphics and sales-oriented material translated the visual system into a more persuasive communication style. The message “transform your engineering” gave the brand a forward-looking voice, positioning LH Logismiki not only as a software provider, but as a partner in modernising engineering workflows.

LH Logismiki promotional posters for Fespa, Tekton and Fepool.
A woman presents in front of a large screen that reads "Transform Your Engineering" during the LH Logismiki Conference.
Contemporary office lobby with a prominent video display on the wall, enhancing the entrance experience.

Organising product information into practical brand tools

Printed literature played a practical, hands-on role in explaining specialised software products and supporting everyday sales conversations. Brochures, binders, folders and product packaging were designed as tools for presenting technical content in a clearer, more structured and approachable way. The layouts carefully balanced product detail with visual consistency, helping the company communicate complex information clearly without losing the coherence of the wider brand.

LH Logismiki manual brochure design.
LH Logismiki Software CD
A teal mug with the white "logismiki" logo is placed on a white surface. Sunlight casts shadows of leaves on a textured gray wall behind the mug.
A white computer mouse rests on a dark teal mousepad. The mousepad displays the text "transform your enginee" and the Logismiki logo.
Gray background featuring an LH Logismiki mailer box designed for software manuals.

A clearer brand platform for engineering software communication

The project gave LH Logismiki a more coherent visual platform for its corporate identity, software products and communication tools. By connecting the parent brand with FESPA and TEKTON through a shared design language, the system made the company’s offering easier to understand across digital, printed, presentation and sales environments. The result was a more professional and recognisable example of engineering software branding for a technical company operating in a specialised market.

Engineering software · Brand identity · Product architecture · Digital design · UI design · Sales material · Presentation design · Print communication