CERS Group
A flexible identity for a growing corporate group
CERS Group needed a visual identity that could support different services, audiences and communication needs. I developed a flexible system based on bold typography, modular layouts and a distinctive yellow and black palette. The identity brings clarity to complex information while maintaining a confident and recognisable presence across every touchpoint.
Creative Direction · Brand Identity · Visual Systems · Campaign Design · Editorial Design · Digital Communication · Environmental Graphics
Building a flexible identity system
The identity is built around a clear modular structure that can adapt to different business areas and formats. Yellow creates visibility and energy, while black adds authority and contrast. Bold typography and geometric details give the system a strong personality without limiting its practical use.
Creating a visible presence across physical environments
The visual language extends into exhibitions, workspaces and large-scale communication. Strong colour fields and short messages remain visible from a distance, while modular layouts adapt to different architectural settings. This allows the identity to feel consistent across both functional and public-facing environments.
Managing print from layout to production
The printed materials were developed from initial layout through final production. I managed artwork preparation, image control, colour consistency and print-ready file delivery across different formats. Careful production checks ensured that the identity remained accurate throughout the process and consistent across every printed application.
I worked with the company’s stakeholders and production partners to review content, technical requirements and final specifications before production.
Creating a consistent digital experience
The website translates the identity into a clear and responsive digital platform. Large imagery, structured content and careful spacing help users explore the group’s services and projects. The same visual principles continue across desktop, tablet and mobile screens, creating a consistent experience at every size.
Building a consistent stationery system
The identity was extended across the company’s everyday stationery and branded documents. Business cards, folders, notebooks and presentation materials use the same typography, colour and graphic structure. This creates a consistent professional presence across both internal and external communication.
Creating focused brochures for different service categories
The wider system was also adapted across a series of smaller category brochures. Each publication presents a specific service area through its own imagery, content and colour accents. However, the shared grid, typography and layout structure keep the full series visually connected.
This approach allows each brochure to address a different audience while remaining clearly part of the CERS Group identity.
A coherent system for long-term communication
The final identity gave CERS Group a clear and flexible framework for long-term communication. It brought different services, formats and audiences into one recognisable visual language. The system now supports environmental, editorial, digital and everyday corporate applications without losing clarity or consistency.
From creative direction to final production, I managed the system across multiple touchpoints and worked closely with the company’s stakeholders to keep each application aligned with the wider brand.
